Blink TM uses standard video production techniques to create true 3D “volumetric video”. This is a new kind of video media that is as easy to produce as traditional digital video, but effortlessly creates a fully realised 3D “hologram” like result that is immediately viewable in Augmented Reality on any modern mobile phone or wearable display.

Here’s how it works:

Your content is available to be viewed on the BlinkTM app. This is an entirely white-label experience. You define your customers’s experience from beginning to end. All your customer needs to do is install the BlinkTM app once. From that moment on, every BlinkTM ever made will be available to the people you authorize as easily as clicking a link in a mobile browser.

You record your promotional event with our BlinkTM recorder.

Norway is 2nd least densely populated country in Europe at the size of New Mexico, about 5 million people. Production of produce is spread across the whole country. While the infrastructure is quite good, high mountains and deeply cut valleys and fjords combined with a severe northern climate make inland transportation difficult during the winter.

Norwegians really love their milk. And most of it is produced at more than 10 000 Tine farms. Tine has 85% of the dairy product market in Norway. Norwegians are also very technology savvy being early adopters of new technology.

Norway has a solid cell phone infrastructure where 61% of those who have mobile phones (15 YO+) have smartphones. Approx. 2/3 of Norwegians consume mobile media on a daily basis.

All this makes for valid starting point to create a high-end AR app.

Sources: www.internetworldstats.com / www.tns-gallup.no

The dairy producer Tine regionalize their distribution of milk having already a regional production concept. They split Norway into 5 milk regions.

They had an existing marketing concept with TV commercials using live action talking cows.

Our brief was to create an Augmented Reality app for their 30 different milk cartons (6 from each region) to work on all compatible smartphones and tablets with animated cows speaking different regional dialects.

Our goal was to communicate that TineMelk now comes from 5 different regions – local, short traveled, eco-friendly milk!

We wanted to make the customers proud of their own region.

We exceeded the client and the advertising agency’s expectations. They hoped for 40 000 downloads, we had over 110 000 in 3 months.

We received international recognition with the app being shortlisted in 2 categories (Media Lions, Mobile Lions) for the Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry.