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Source: Virtual and augmented reality – a guide for Australian retailers Retail trends 2016/17: Vol 2 - Deloitt

“At Deloitte, we’re learning too, and we’ve been amazed at how we are able to put the technology to work for our customers – far beyond what we originally expected. The possibilities for practical application are endless.”

Digital Marketing Institute
Source: Digital Marketing Institute - How Augmented Reality is Transforming Retail
Digital Marketing Institute

“People’s lives have become so hectic that using VR may represent a significant and unwelcome interruption. AR features no such interruption, instead allowing people to take in the world around them without ignoring it. Augmented Reality can also facilitate interaction with other people and with objects, leading inevitably to more and wider real-world applications for the technology.”

How Augmented Reality is Changing Today’s Shopping Experience
Source: October 2016 Retail Perceptions Report
Article Name: The Impact of Augmented Reality on Retail

If you think that augmented reality is a far-flung idea that will have little impact on the world of retail, think again. Current projections indicate that augmented reality will generate $120 billion in revenue by 2020*, so retailers have every reason—and opportunity—to leverage this enhanced experience with shoppers.

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